An interview with The Brooklyn Inn Jan. 2, 2012.
The porn magazine in the digital age is a dying breed. The soft focus and grainy photos that grace the pages of Jacques have long been replaced in the adult industry by glossy sheets and online photo sets. Even the venerable Playboy has seen its circulation numbers and advertising revenue dwindle.
“That whole genre of magazines has seen its heyday way back in the 1980s,” said Dr. Samir Husni, the director of the Magazine Innovation Center at the University of Mississippi School of Journalism and an expert on the magazine industry. “It used to be that the number one category from 1986 to the mid-1990s was sex. We had more new sex magazines started in that category than any other.”
These days, companies like Playboy and Penthouse are struggling to compete with the Internet. After all, when you can get the same product for no money and in no time at all, why pay for the paper product? And yet that is precisely why Husni believes that Jacques can make it in the industry.
“When you have a magazine like Jacques, which takes a step backward, they have a better chance of surviving,” he said. “They go after that artistic appeal, which differentiates them from a magazine like Hustler or Penthouse. It gives them that collector’s feel. Nudity is an art, and as long as they stay within the artistic appeal, they will have a future.”