Comments from Editors
It has always been the opinion of The New Single Copy that magazine publishing begins with the editors, so it is always worthwhile listening to what they have to say. Speaking on the website, “All Things Digital” (allthingsd.com, 2/17/12), David Remnick, editor of The New Yorker, arguably the world’s best magazine, was said to feel that, “If he had his way, each issue would be behind an online paywall.” He then offered a defense of the printed publication, “The New Yorker – you roll it up, you put it in your bag. It’s quite easy. It’s pretty good technology.”
Chris Keyes, editor of Outside, was interviewed recently by Samir Husni director of the Magazine Innovation Center at the University of Mississippi (available on mrmagazine.wordpress.com). Asked if he agrees that “people don’t want bells and whistles when it come to their [digital] apps,” Keyes replied “I think that’s largely true, but I don’t think that they necessarily want the exact same thing in terms of just a PDF format of the magazine.” Most memorably, on the state of magazine publishing, he said, “If you’re in the business right now and not excited about all the changes, then you should get out of the business!”
“In luxury, paper is still king,” said Samir Husni, a journalism professor at the University of Mississippi who tracks new magazines.
Chanel, Cartier and Porsche have all bought ads in the first issue of Bloomberg Pursuits; 29 of the magazine’s 72 pages are ads. “These advertisers view digital editions as a very disposable thing. You wave your hand and it’s gone,” Professor Husni said.
The New York Times, Feb. 10, 2012
Ms. Coles’s Everywoman image has a special resonance in an industry that has grown weary of divas. The era of the superstar editor, ushered in by Tina Brown in the ’80s, during her tenure at Vanity Fair, is on the wane, said Samir A. Husni, a magazine consultant and professor of journalism at the University of Mississippi. “That period ended with the start of the social media, when anybody who could put 140 characters together thought of themselves as a journalist,” he said, adding, that in the future, the brand, not its editor, will captivate readers and advertisers.
“The editor as a mini-god, someone nobody dares to enter the elevator with,” he said, “her day is long gone.”
Digital Now: Association Leadership in a Digital Age, digital NOW Conference, April 25 – 28, 2012.
I will be speaking at the aforementioned conference on April 26. Check for details here.
From Content Providers to Experience Makers: Creating New Value Through Publishing
Presenter: Samir “Mr. Magazine™” Husni, Ph.D., Magazine Innovation Center, Meek School of Journalism and New Media, The University of Mississippi
As mobile technologies provide your members with unlimited access to unlimited content, how can your association compete? Simply by making the leap from just content providers to experience makers. Face it – creating content doesn’t deliver the value it once did; almost anyone can do it. Your opportunity to differentiate your association is in your ability to humanize the experience your members-customers have with the content you deliver. Join Samir Husni, Ph.D. (aka “Mr. Magazine™”) director of the Magazine Innovation Center at the Meek School of Journalism and New Media, The University of Mississippi for this engaging presentation about the importance of humanizing the total member-customer experience.
Discover why continued relevance for your association depends on your ability to recognize that you are in the business of building an intimate brand.
Learn about the importance of “falling in love” with your members again.
Hear stories about entities that have created customer engagement methods that are relevant, sufficient, and desirable.
Who should attend?
Leaders who are charged with developing new business and revenue models, and who are facing competition for member time, attention, and loyalty.