Digital Now: Association Leadership in a Digital Age, digital NOW Conference, April 25 – 28, 2012.
I will be speaking at the aforementioned conference on April 26. Check for details here.
My session:

From Content Providers to Experience Makers: Creating New Value Through Publishing
Presenter: Samir “Mr. Magazine™” Husni, Ph.D., Magazine Innovation Center, Meek School of Journalism and New Media, The University of Mississippi

As mobile technologies provide your members with unlimited access to unlimited content, how can your association compete? Simply by making the leap from just content providers to experience makers. Face it – creating content doesn’t deliver the value it once did; almost anyone can do it. Your opportunity to differentiate your association is in your ability to humanize the experience your members-customers have with the content you deliver. Join Samir Husni, Ph.D. (aka “Mr. Magazine™”) director of the Magazine Innovation Center at the Meek School of Journalism and New Media, The University of Mississippi for this engaging presentation about the importance of humanizing the total member-customer experience.

Learning outcomes

Discover why continued relevance for your association depends on your ability to recognize that you are in the business of building an intimate brand.
Learn about the importance of “falling in love” with your members again.
Hear stories about entities that have created customer engagement methods that are relevant, sufficient, and desirable.

Who should attend?
Leaders who are charged with developing new business and revenue models, and who are facing competition for member time, attention, and loyalty.

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