New York Post, March 20, 2012. An article by Keith Kelly about the launch of HGTV magazine. My quote:

Although the print world has not recovered from the 2008 financial meltdown, which was particularly tough on magazines in the shelter category, professor Samir Husni, who tracks new magazine launches at the Magazine Innovation Center at the University of Mississippi, said, “I don’t think it is a gamble at all; they’ve really tested this.”

Read Kelly’s article here