The magazines have a more upscale look, extending their reach beyond a traditional working-class audience, says Samir Husni, who leads the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media.
My column Mr. Magazine’s M.O.: The ABCs of Publishing appeared in the May/June issue of Publishing Executive magazine. Here is the first paragraph:
My magazine alphabet starts with a C and ends with a C. Content, Customers, Clients, Consumers, Choice, Control, Constant and Change are but a few of the Cs that compose my magazine alphabet.
I have been asked and I have accepted to speak at the Graph Expo conference in Chicago Oct. 6, 2012. Check the details here.
I have been asked and I have accepted to be the keynote speaker at the International Regional Magazine Association Conference in Scottsdale, AZ September 28 – Oct. 2, 2012. Check the IRMA Conference details here.
Samir Husni, professor of journalism at the University of Mississippi and a media industry consultant, said religious publications are coping with the same issues as the rest of the media, such as the instant availability of news and multiple competitors.
“For weeklies to survive, they almost have to deliver a collector’s edition every time,” Husni said. “If your message is too old in this era of instant news, it has to change. You may have to get out of the news cycle business and get into news analysis. That is harder and more time-consuming to create. But religious publications can survive, if they are willing to change.”
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