Samir Husni, founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media, and a long-time magazine launch counter, notes a similar volume of launches in the first half of this year. According to Husni, there were 100 new magazines with a frequency and 294 new SIP, annual or book-a-zines.
I was interviewed and quoted for a story titled “Magazines take page from film trailers,” in the Pittsburgh Post-Gazette. You can read the story here.
Here are my quotes:
“Magazines in Europe have been utilizing movie theaters to show trailers about their magazine long before there was such a thing as the Internet,” said Samir Husni, who holds a doctorate in journalism and established the Magazine Innovation Center at the University of Mississippi.
“For years we’ve used print to amplify digital; it is about time that we have created a two-way road … finally, a step in the right direction.”
As reported by Samir Husni, director of the Magazine Innovation Center at the University of Mississippi, 394 new magazines appeared on newsstands in the first half of 2012. 100 of them have announced frequencies, and the remaining titles were specials, annuals, or book-a-zines. Many of the non-regular frequency publications were from major