I was interviewed and quoted for a story titled “Magazines take page from film trailers,” in the Pittsburgh Post-Gazette. You can read the story here.
Here are my quotes:

“Magazines in Europe have been utilizing movie theaters to show trailers about their magazine long before there was such a thing as the Internet,” said Samir Husni, who holds a doctorate in journalism and established the Magazine Innovation Center at the University of Mississippi.
“For years we’ve used print to amplify digital; it is about time that we have created a two-way road … finally, a step in the right direction.”

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