I was interviewed on Thursday Dec. 27 for Keith Kelly’s Media Ink column in the New York Post. The interview appeared in Friday Dec. 28 edition of the NY Post.
Read some of my quotes below and click here to read the entire column:
While the biggest companies are sitting out the launch game, Husni said many have turned their attention to high-priced, ad-free “bookazines” dedicated to a single topic, often using material recycled from existing titles. They include Reader’s Digest “Best Jokes” and Time’s “Man Made Wonders of the World.” “It’s a whole new business model,” said Husni. “They are not trying to sell one million copies at $2.99. They are trying to sell 50,000 or 100,000 copies at $12.99.”
Husni also picked out his top five notable launches of the year, and first place is a tie between controversial gun enthusiast title Recoil and — at the other end of the spectrum — Highlights Hello magazine for babies.