I wrote a column for Folio: All Good Print Magazines Go to Digital Heaven… or Do They?
Picture 9
Here is the intro and click here to read the entire column.

When a publication decides its earthly existence as a print life form is no longer a viable option and instead takes on a digital-only presence, is it really a heaven-sent opportunity or is it actually a gentle nudge by the minions of magazine hell to push it into its final resting place? If your print product isn’t connecting with an audience, is it really going to flourish among a billion more nondescript URLs or a million other apps?

Advertisements