Digital Now: Association Leadership in a Digital Age, digital NOW Conference, April 25 – 28, 2012.
I will be speaking at the aforementioned conference on April 26. Check for details here.
From Content Providers to Experience Makers: Creating New Value Through Publishing
Presenter: Samir “Mr. Magazine™” Husni, Ph.D., Magazine Innovation Center, Meek School of Journalism and New Media, The University of Mississippi
As mobile technologies provide your members with unlimited access to unlimited content, how can your association compete? Simply by making the leap from just content providers to experience makers. Face it – creating content doesn’t deliver the value it once did; almost anyone can do it. Your opportunity to differentiate your association is in your ability to humanize the experience your members-customers have with the content you deliver. Join Samir Husni, Ph.D. (aka “Mr. Magazine™”) director of the Magazine Innovation Center at the Meek School of Journalism and New Media, The University of Mississippi for this engaging presentation about the importance of humanizing the total member-customer experience.
Discover why continued relevance for your association depends on your ability to recognize that you are in the business of building an intimate brand.
Learn about the importance of “falling in love” with your members again.
Hear stories about entities that have created customer engagement methods that are relevant, sufficient, and desirable.
Who should attend?
Leaders who are charged with developing new business and revenue models, and who are facing competition for member time, attention, and loyalty.
Mark your calendars now for the 2012 MAP Summer Conference, June 13-14, at the Courtyard by Marriott Columbia, featuring a keynote address by and the opportunity for one-on-one consultations with Samir “Mr. Magazine™” Husni, Ph.D. Registration will open in February; room block cut-off is May 15. Sponsorships are available.
A review of the The Mr. Magazine™ Interviews on the IPDA Newsstand Forum front page: Jan. 17, 2012
Magazine Execs Express Positive Industry Outlooks
Execs from Time Inc., Taunton Press, Reiman, other companies nearly unanimously say that adaptation of business models (with stress on in-demand paid content and outreach across all platforms) will result in strong print as well as overall brands in the coming years, in clips from interviews by U. Mississippi’s Magazine Innovation Center’s Samir Husni. Former TV Guide president Scott Crystal offers most in-depth insights.
The USA TODAY Celebrity Heat Index story continues to be covered and written about. The latest is in min on line and here is the Mr. Magazine™ part:
Here is the “Heat” summation by min contributor and Magazine Information Center founder (2009)/director Samir Husni:
Magazine readers are living in a soap opera. Add to that a royal appearance, and the soap opera story becomes hotter than hot.
Have been asked and gladly accepted the invitation to be one of the judges for the Global Mobile Awards 2012. My category for judging is the “Best Mobile Innovation for Publishing.” The results will be announced at the Mobile World Congress which will take place in Barcelona from February 27 to March 1, 2012. Hope to see you there!
Continuing a new tradition with the folks at min, my manifesto for 2012 was published in the Jan. 2, 2012 issue of the newsletter.
And here is the Mr. Magazine™ Manifesto for 2012 from the min Jan. 2, 2012 issue:
Change is the only constant in our media industry and boy, did we swim in a sea of change last year. Change also applies to my Mr. Magazine™ Manifesto, and here is an upgrade to what I offered at the start of 2011:
1. Stop using the words New Media in reference to digital media only. Every new issue of your magazine, every new program of your television or radio programming, every new app of every medium is new media. We were, are, and will continue to be in the business of constantly creating new media.
2. Content is more than just food for the eye and nourishment for the brain. Content is an experience to be shared, lived and practiced. The better the content, the better the experience.
3. One size does not fit all, and one medium does not satisfy all. To some, print is king and to others, digital is queen. However, for the majority of the upcoming young and restless, it is ALL not “either or.”
4. Life does not come in one dimension and neither should media. The beauty of media is that it comes in different sizes and shapes, unlike the forced “one size fits all” of the digital screen.
5. If paper is such an old technology, then why on God’s green earth (even with all the trees we are cutting) are we trying to replicate such an old, but-still-working-very-well technology. Every time I read about some new invention in plastic or e-paper, the comparisons are always to that good ol’ technology called paper.
6. Forget about UNIQUE in this day and age. It does not exist any more. Today, you must be different and better. Well, come to think about it, some may call that UNIQUE.
7. Journalism and marketing are wedded like never before, and so should ink on paper and pixels on a screen. However, as with any partnership, each should maintain and keep its individual identity and personality. It is a partnership, not a merger!
8. Before you decide on a platform, remember the good old adage in journalism: Know the audience. It is not the technology that creates the experience with the customers, but rather the customers who create the experience with the content and the technology.
9. As much as some journalists hate to admit it or adhere to it, they should give the customers what they want and they will find what they need.
10. Stop preaching and promoting your own demise in some platforms. If you do not believe and do not promote all your media, then you do not have anyone to blame for your demise but yourself.
11. If you are going to see the future, you must survive the present, and not only survive, but also thrive. The majority of the revenues today are still coming from print.
12. Do not sacrifice print on the altar of digital. Killing the golden goose will not provide you with lots of golden eggs.
13. Last but not least, do not sacrifice the traditional models of doing business. Although times have changed, your being in the business of customers who count and nothing else is an eternal constant.
End of story, end of manifesto.
Have a happy and prosperous 2012, and may the best medium in the world continue to survive and thrive.